Non-GMO Project
The Official Standard
A product has been produced in accordance with the best practices for GMO avoidance.
We require ongoing testing of all at-risk ingredients... contaminants must be below the 0.9% action threshold.
What This Really Means
The Non-GMO Project Verified butterfly seal is North America’s most trusted third-party verification for non-GMO food and products. "GMO" stands for Genetically Modified Organism—living organisms whose genetic material has been artificially manipulated in a laboratory through genetic engineering. In the world of personal care, GMOs hide in common ingredients like Glycerin (often from GMO Corn/Soy), Alcohol (from GMO Corn), and Lecithin (from GMO Soy). The Non-GMO Project Standard requires testing of all major high-risk ingredients at critical control points in the supply chain. The "Verified" seal doesn't just mean a product was made without intention to use GMOs; it means the supply chain has been strictly assessed for risk. This includes a process called "Identity Preservation," which ensures that non-GMO crops are kept separate from GMO crops during harvest, shipping, and processing to prevent contamination. By choosing products with the Butterfly seal, you are engaging in a rigorous transparency initiative that protects the diversity of our seed supply and your right to know what is in your products.
Checklist for Verification
- ✓ Traceability and segregation of high-risk ingredients.
- ✓ Annual audits and onsite inspections.
- ✓ Testing of all high-risk inputs (like Corn, Soy, Canola).